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![Creating Timeless Ads]()
Creating Timeless Ads
What makes an ad timeless? Is it the ability to appeal to a wide audience? Is it the gift of insight? Is it because their jingle just can’t – let’s be honest…
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Masters of Marketing Series: Catherine Termolle, VP of Marketing, Induction Therapies – B2B Marketing in a Unique Niche
In our next installment of our Masters of Marketing Series, we sat down with Catherine Termolle, Vice President of Marketing for Induction Therapies to hear what she has to say on B2B…
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![Where is Customer Service Headed]()
Where is Customer Service Headed?
It’s not enough just to offer a spectacular product or service, luring your consumers in with a top notch marketing campaign. It’s not enough just to get them in the door, with…
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![Waterfall Methodology Can Carry You Downstream]()
Waterfall Methodology Can Carry You Downstream
When trying to get projects rolling, sometimes organizing your team can be a bit like herding cats, especially when a good, project management system isn’t in place. If you feel like this…
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![Go Ahead, Talk About Me!]()
Go Ahead, Talk About Me!
Word of mouth marketing, while it seems easy enough, is one of the most important aspects of growing and maintaining your business. Talk is cheap, and word really travels fast. Sort of…
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![Marketing Campaigns Simplified]()
Marketing Campaigns Simplified
Have you ever noticed that sometimes the best things are simple. Down-home apple pie is often way better than those decadent desserts that look soooo good on the menu, but just are…
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![Small Business Marketing on a Shoestring]()
Small Business Marketing on a Shoestring
Not every company can afford to hire Ogilvy or even a local marketing agency. Everyone has to start somewhere, and there’s nothing wrong with DIY marketing. With a little finesse and a…
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![Can You Hear Me Now Finding Your Brand Voice]()
Can You Hear Me Now? Finding Your Brand Voice
Your message means nothing if it isn’t imbibed with your personality. Your voice is important. So, is it the right voice for your brand? What Is Your Brand Voice? We’re not talking…
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![Grappling E-Commerce Metrics]()
Grappling E-Commerce Metrics
Music. Sophisticated tones and phrases playing across your ears with a haunting melody that almost moves you to tears. There’s nothing quite like it. The notes seem to flow out of the…
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![Are You Visible Within Your Community]()
Are You Visible Within Your Community?
We’ve already established that creating a strong brand voice with a consistent message is the key to making sure that consumers recognize you and know exactly who you are and what you…
