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Masters of Marketing Series: Josh MacCarty – Data Scientist, MARC USA
To kick off our Masters of Marketing Series, we sat down with Josh MacCarty, a data scientist with Marc USA to hear his take on some of the industry’s trends. He also…
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![Offer a Senior Citizen’s Discount, But Don’t Discount Senior Citizens]()
Offer a Senior Citizen’s Discount, But Don’t Discount Senior Citizens
While millennials may be the hardest to ignore and the most vocal about what they do – and don’t – want to see, you’re shooting yourself in the foot if you aren’t…
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![How to Be Relatable]()
How to Be Relatable
Just Being Us. How to Leverage Video to Appeal to Humanity Simple. Easy. Approachable. Yet you’re hard-pressed to find a more effective way to reach out to your consumers to achieve a…
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![Customer Experience is More Than Just the Bottom Line]()
Customer Experience is More Than Just the Bottom Line
“The customer is always right” was a part of the old business model. One where companies merely pretended to actually listen to what customers wanted, but continued doing things as they’ve always…
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