MESSAGE TESTING
Ensure that your messaging resonates with your customers
Impact
Does your message inspire the behavior you wanted the message to drive in the market?
Message Driven Marketing
Appeal
While you may not always be saying what people want to hear, we help make sure that your message will not isolate you from your customer.
Clarity
Does your message say what you meant to communicate? Are consumers confident that they understand what you wanted them to hear?
Unique
Does the message stand out as different from what consumers expect from your brand? What about other brands in the market?
clearly communicate to a wide audience
Why it’s relevant
Clock Tower insight will review your messaging to help you understand its impact, appeal, clarity, and uniqueness to your consumers. The point of a consumer facing message is to articulate a clear piece of information to a large group of people. Our message testing is designed to determine how successful your message is likely to be.
The Results
- Draw attention to your brand.
- Drive the behavior your customers are hoping for.
- Make your brand stand out to the consumer.
- Ensure your message is being interpreted as you expected.
- Clarify your brand to consumers.
- Safeguard your brand by making sure there are no unintended erroneous interpretations of your message.
What we do – breathing life into the data
The point of a consumer facing message is to articulate a clear piece of information to a large group of people. Our message testing is designed to determine how successful your message is likely to be.