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  • information is cheap

    KISS

    Keeping things simple

  • When Modern Brand Strategies Lose Their Way

    When Campaigns Fail

    Things don’t always go as planned. Now what?

  • brand accessibility

    Brand Accessibility and Conversational Marketing

    There is no question that brands are more accessible today than ever before. After all, there was no twitter account for Thomas Edison to discuss the latest General Electric breakthroughs in the…

  • visual search

    What is Visual Search?

    Visual search is a method of searching the web that utilizes images as input rather than traditional text-based searches. In other words, visual search allows users to find information based on a…

  • personalized marketing

    Personalized Marketing

    Personalized marketing is more or less what the name suggests: marketing practices that focus on personalizing the message directly to the individual. What exactly this means and how it is implemented varies…

  • video creation

    Why Your Brand Should Consider Video Creation

    We consume more video content in 2020 than ever before in human history. Hell, you might have a video running in the background of your device or have the TV on as…

  • google smart bidding

    Understanding Google Ads Smart Bidding

    Google Ads (previously AdWords) have become near essential in today’s digital marketing landscape. Exactly how Google Ads work and how businesses can utilize the feature is a bit more complicated. Thankfully, since…

  • advertising dollars

    How Companies Waste Advertising Dollars

    Even for those of us in the marketing business, the sheer volume of money currently being spent on advertising is enough to make your head spin. Media advertising in the US alone…

  • trends vs tradition in graphic design

    Trends vs. Tradition in Graphic Design and Branding

    Graphic design is one of the most mercurial mainstream industries. Standards and expectations shift on a dime, and the ripple effect of trends can be felt almost immediately. To marketing professionals, these…

  • brand message

    Is Your Brand Message Aligned with Customer Expectations?

    Marketing used to be a relatively simple proposition: present your brand and your product in a clear, concise manner that is easy to understand. Fast forward to 2020, and the world of…

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