Keeping things simple
When Campaigns Fail
Things don’t always go as planned. Now what?
Brand Accessibility and Conversational Marketing
There is no question that brands are more accessible today than ever before. After all, there was no twitter account for Thomas Edison to discuss the latest General Electric breakthroughs in the…
What is Visual Search?
Visual search is a method of searching the web that utilizes images as input rather than traditional text-based searches. In other words, visual search allows users to find information based on a…
Personalized marketing is more or less what the name suggests: marketing practices that focus on personalizing the message directly to the individual. What exactly this means and how it is implemented varies…
Why Your Brand Should Consider Video Creation
We consume more video content in 2020 than ever before in human history. Hell, you might have a video running in the background of your device or have the TV on as…
Understanding Google Ads Smart Bidding
Google Ads (previously AdWords) have become near essential in today’s digital marketing landscape. Exactly how Google Ads work and how businesses can utilize the feature is a bit more complicated. Thankfully, since…
How Companies Waste Advertising Dollars
Even for those of us in the marketing business, the sheer volume of money currently being spent on advertising is enough to make your head spin. Media advertising in the US alone…
Trends vs. Tradition in Graphic Design and Branding
Graphic design is one of the most mercurial mainstream industries. Standards and expectations shift on a dime, and the ripple effect of trends can be felt almost immediately. To marketing professionals, these…
Is Your Brand Message Aligned with Customer Expectations?
Marketing used to be a relatively simple proposition: present your brand and your product in a clear, concise manner that is easy to understand. Fast forward to 2020, and the world of…