MOMENTS OF INFLUENCE

Pinpoint interactions that influence consumer decisions

Clock Tower Insights _Stages of the journey (need-states)

Stages of the journey
(need-states)

What is the consumer trying to do?
What is motivating them to accomplish the task?
What process are they going through to accomplish their task?

Clock Tower Insights _Tools the consumer is leveraging to accomplish the task-

Tools the consumer is using to accomplish the task

Technology, people, places, content or media.

Clock Tower Insights _Interaction experience--

Review the Consumer Experience

Thinking, feeling, doing.

Identify the user interactions that are most influential for your brand

Why it’s relevant

Clock Tower Insight helps you identify specific consumer needs and touchpoints that provide the most influence over a purchase decision. This granularity is tremendously powerful in developing a customer experience that does the best job supporting the behavior you want to see duplicated most frequently in the market.

The Results

  • Meet your customers where they are in real time to guide them to engage with your product and service at the exact moment they need it.
  • Intercept consumers with the right message, at important moments, on specific mediums and devices.
  • Get specific on what you can do to help influence consumer purchasing decisions.
  • Take the guesswork out of knowing when and how to engage with consumers.
  • Show you the channels you need including emails, SMS, websites, and chat to use to access your target audience.

 

What we do – breathing life into the data

These studies allow you to identify the specific consumer behaviors that provide the most influence over a purchase decision. This granularity is tremendously powerful in developing a customer experience that does the best job supporting the behavior you want to see duplicated most frequently in the market.