Not All Marketing Videos Are Created Equal
It’s true: Videos are one of the most powerful tools in digital marketing today. There are all different types — they come in a variety of…
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Stay Out of Trouble: Avoid These Email Marketing Traps
Email marketing: Where were we before it? Nowhere, that’s where. It’s become one of the hallmarks of modern marketing campaigns, and why not? It’s easy…
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Coming Clean: Repairing a Damaged Reputation
Ouch. We all make mistakes. Some of them are small, and some of them are mighty. It really hurts when your brand makes a mistake,…
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Encouraging User-Generated Content
What kind of consumer doesn’t want to hear the truth (and we mean the whole cannoli, straight from the horse’s mouth) about products? User-generated content…
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Room to Grow: Digital Marketing Podcasts to Pay Attention To
These days, everyone and their mother has a podcast. What’s the lure? Well, they’re engaging, for one. You kind of feel like you’re right there…
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The Low-Down on Data-Driven Marketing
Unless you have superhero powers, playing darts in the dark is probably a recipe for disaster. Throwing sharp objects at a board and hoping you…
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Are You Indexed or Rolidexed? Prepping for Mobile-First Indexing
More and more searches are coming through smartphones instead of across a desktop. More than 50% of Google searches are taking place through smartphones on…
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Have You Lost Your Newsletter? How to Get the Subscribers Back
The return on investment (ROI) on marketing emails is approximately 122% – higher than any other type of marketing format, so it’s definitely worth paying…
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Content Marketing: Perceived Quality
Over the past few decades, your customers have changed. Have you? Product-centric marketing is more apt to turn your potential customers off than it is…
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Can You Afford to Be Afraid to Take a Stand?
This is the age of offending. It’s similar to the Age of Aquarius, but not nearly as fun-loving and much more controversial, if you can…