Customer Relations

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Preventing Customers from Switching Brands

It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the most efficient way to strengthen your brand.…
Understanding Consumer Motivation

When it comes to sales and marketing, understanding consumer motivation can mean the difference between a successful campaign and a colossal waste of time. The highest quality products in the world will…
Interactive Content Drives Customer Engagement

Interactive content has been around for many decades in digital media. From video games to social media marketing, interactive content encourages the end user to actively participate in the experience rather than…
Need States Inform Consumer Decisions

Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…
General Data Protection Regulation (GDPR)

On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to regulate how individual and organizational data is…
Chatbots: The Future of Customer Service?

With the world moving faster and technology becoming increasingly more prevalent in our lives, companies are seeking ways to cut operational costs. Incorporating time- and staff-saving measures like chatbots is becoming more…
Customer Privacy: Why It’s More Important Than Ever

Gaining and maintaining the trust of your consumers is crucial if you ever want to grow your business. And that’s a tough sell, especially these days, where it seems information is being…
Audience Participation: Boosting Customer Engagement

In the digital age, customer engagement can make or break you — and you have less time than ever to make a good first impression, because it might be the only impression you…
The Lost Art of Saying Thank You

So much of the art of communication and etiquette is lost in today’s world, but when used correctly, can garner powerful results. “Please” and “thank you” seem to be heard less and…
Are You Clear on Who Your Ideal Customer Is?

If only Abraham Lincoln knew just how intuitive John Lydgate’s words were when he quoted, “You can please some of the people all of the time, you can please all of the…

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