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  • When Modern Brand Strategies Lose Their Way

    When Campaigns Fail

    Things don’t always go as planned. Now what?

  • brand awareness

    Turning Brand Awareness Into Sales

    Brand awareness is one of the core tenets of marketing. After all, no one is going to buy your product without first being made aware that it exists. Brand awareness is much…

  • brand perception

    Brand Perception vs. Brand Reality

    “Perception is reality” is one of those sayings that sounds more relevant than it truly is. Yet when it comes to brands and marketing, brand perception truly is every bit as important…

  • brand message

    Is Your Brand Message Clear?

    The best and most prolific brands on earth have one thing in common: a clear message. Branding is much more than simple brand identity components like colors, logos, and images. Branding is…

  • Identifying Untapped Brand Potential

    Identifying Untapped Brand Potential

    It is every marketing department’s dream to have that “aha” moment and realize what your marketing strategy has been missing. In reality, these moments very rarely come from sheer luck and are…

  • Branding-Strategy-101

    Branding Strategy 101

    Modern branding strategies can range from traditional logo design and graphic artwork to complex multimedia marketing campaigns. Despite the many potential avenues for cutting edge branding strategies, the pillars of powerful brands…

  • How to Create a Brand Positioning Statement

    How to Create a Brand Positioning Statement

    Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand expect to stand out? A common mistake…

  • Brand Metrics, Brand Tracking, and Brand Adaptability

    Brand Metrics, Brand Tracking, and Brand Adaptability

    Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics and brand tracking can be measured in…

  • 7-Branding-Strategies-for-2020-and-Beyond

    7 Branding Strategies for 2020 and Beyond

    Branding and marketing practices are almost as old as human history itself. You’ve got something to sell. There are people who could use your product and/or service. So how do we tell…

  • Simple Ways to Align Your Brand

    Simple Ways to Align Your Brand

    As brands grow, so do the complexities of marketing campaigns, new product releases, and much more. Often the first victim of this growth is a focused brand strategy. This might seem like…

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