Category / Advertising / Branding / Uncategorized
-
![When Modern Brand Strategies Lose Their Way]()
When Campaigns Fail
Things don’t always go as planned. Now what?
-
![brand awareness]()
Turning Brand Awareness Into Sales
Brand awareness is one of the core tenets of marketing. After all, no one is going to buy your product without first being made aware that it exists. Brand awareness is much…
-
![brand perception]()
Brand Perception vs. Brand Reality
“Perception is reality” is one of those sayings that sounds more relevant than it truly is. Yet when it comes to brands and marketing, brand perception truly is every bit as important…
-
![brand message]()
Is Your Brand Message Clear?
The best and most prolific brands on earth have one thing in common: a clear message. Branding is much more than simple brand identity components like colors, logos, and images. Branding is…
-
![Identifying Untapped Brand Potential]()
Identifying Untapped Brand Potential
It is every marketing department’s dream to have that “aha” moment and realize what your marketing strategy has been missing. In reality, these moments very rarely come from sheer luck and are…
-
![Branding-Strategy-101]()
Branding Strategy 101
Modern branding strategies can range from traditional logo design and graphic artwork to complex multimedia marketing campaigns. Despite the many potential avenues for cutting edge branding strategies, the pillars of powerful brands…
-
![How to Create a Brand Positioning Statement]()
How to Create a Brand Positioning Statement
Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand expect to stand out? A common mistake…
-
![Brand Metrics, Brand Tracking, and Brand Adaptability]()
Brand Metrics, Brand Tracking, and Brand Adaptability
Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics and brand tracking can be measured in…
-
![7-Branding-Strategies-for-2020-and-Beyond]()
7 Branding Strategies for 2020 and Beyond
Branding and marketing practices are almost as old as human history itself. You’ve got something to sell. There are people who could use your product and/or service. So how do we tell…
-
![Simple Ways to Align Your Brand]()
Simple Ways to Align Your Brand
As brands grow, so do the complexities of marketing campaigns, new product releases, and much more. Often the first victim of this growth is a focused brand strategy. This might seem like…
