Category / Branding

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Viewing Brand Weaknesses as an Opportunity

Nobody wants to have weaknesses. We’d all love to walk around like Superman and be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings at…
Turning Consumers into Loyal Brand Advocates

Every marketing manager, business owner, and anyone else responsible for a brand dreams of having an army of brand advocates. In reality, advocates who will spread the message of your products and…
How to Brand a Business

To paraphrase Charles Dickens: it was the simplest of questions, it was the most complex of questions. How exactly should you brand your business? Should you start with the logo first, or…
Balancing Brand Consistency vs. Brand Adaptability

Being an agile business is one of the biggest multi-industry trends in the business world today. Adapting to market feedback, industry trends, and even social media pressure has all become the norm…
How to Utilize Brand Diagnostics

Performing comprehensive brand diagnostics is one of the best ways to determine your brand’s overall reach and position within the market. Brand diagnostics can also be used to identify weaknesses within your…
Data Management Trends in 2019

Over half of the world’s population are active internet users. Estimates from 2018 place the rate of data creation at approximately 2.5 quintillion bytes of data each and every day. So what does that mean for brand management? What does that mean for marketing campaigns?
The Importance of a Consistent Brand Message

It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.
Is my Brand Unique?

The modern business market has a major problem: oversaturation. Customers deal with an oversaturation of choice, an oversaturation of information, and an oversaturation of need states. In this environment, businesses must fight…
Digital Brand Metrics for Modern Businesses

Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and what businesses can do to grow their…
Brand Personality in 2019

Traditional branding has relied on graphic design and advertisements to tell the company’s story. In today’s world, brands are more accessible than ever. This has led to the rise of “brand personalities”…

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