Category / Customer Experience

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KISS

Keeping things simple
Preventing Customers from Switching Brands

It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the most efficient way to strengthen your brand.…
Customer Experience Management Solutions

Customer experience management has the unfortunate distinction as sometimes being viewed as a luxury rather than a necessity. Successful brands understand that this couldn’t be further from the truth. CX management is…
Understanding Path to Purchase Channels

Whether your business is multi-channel, omni-channel, or single channel, understanding your customer’s path to purchase is a cornerstone of any effective marketing campaign. Modern shoppers have access to more information and shopping…
What is CX Management?

Customer experience management, frequently shortened to CX management, refers to how organizations interact with their consumer base. It can be tempting to assume that customer experience and customer service are one in…
How Successful Companies Improve Customer Experience

Consumers are more discerning and more informed than ever before. Earning repeat business from a customer base may be more difficult, but it can also pay even greater dividends in the modern…
Creating Memorable Customer Experiences

In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products from the mountaintops. In reality, most customer…
General Data Protection Regulation (GDPR)

On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to regulate how individual and organizational data is…
Adopting Single Customer View

Single customer view, sometimes shortened to SCV, is a powerful tool for businesses to catalog data about their customers and/or clients. Data can be overwhelming, and information has never been as cheap…
E-Commerce Hacks That Actually Work

With everyone in the game of e-commerce these days, you could use a competitive advantage over the rest of the market. But you’re not the only game in town looking to up…

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