Creating Timeless Ads
What makes an ad timeless? Is it the ability to appeal to a wide audience? Is it the gift of insight? Is it because their…
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Masters of Marketing Series: Catherine Termolle, VP of Marketing, Induction Therapies – B2B Marketing in a Unique Niche
In our next installment of our Masters of Marketing Series, we sat down with Catherine Termolle, Vice President of Marketing for Induction Therapies to hear…
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Where is Customer Service Headed?
It’s not enough just to offer a spectacular product or service, luring your consumers in with a top notch marketing campaign. It’s not enough just…
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Waterfall Methodology Can Carry You Downstream
When trying to get projects rolling, sometimes organizing your team can be a bit like herding cats, especially when a good, project management system isn’t…
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Go Ahead, Talk About Me!
Word of mouth marketing, while it seems easy enough, is one of the most important aspects of growing and maintaining your business. Talk is cheap,…
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Marketing Campaigns Simplified
Have you ever noticed that sometimes the best things are simple. Down-home apple pie is often way better than those decadent desserts that look soooo…
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Small Business Marketing on a Shoestring
Not every company can afford to hire Ogilvy or even a local marketing agency. Everyone has to start somewhere, and there’s nothing wrong with DIY…
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Can You Hear Me Now? Finding Your Brand Voice
Your message means nothing if it isn’t imbibed with your personality. Your voice is important. So, is it the right voice for your brand? What…
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Grappling E-Commerce Metrics
Music. Sophisticated tones and phrases playing across your ears with a haunting melody that almost moves you to tears. There’s nothing quite like it. The…
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Are You Visible Within Your Community?
We’ve already established that creating a strong brand voice with a consistent message is the key to making sure that consumers recognize you and know…