Increasing Site Traffic The Easy Way
First off, let’s be honest. There isn’t one single way to increase traffic on your website. There are a myriad of different ways to do…
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Powerful CTAs: What They All Have In Common
They are arguably one of the most important elements of your site: Calls to Action (CTAs). They are basically directives for your target audience — instructing…
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Marketing Is Fun! Embrace It
The Huffington Post ran a headline a few years ago: When Science Meets Creativity and Has Babies. That title is the epitome of a perfect…
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The Lost Art of Saying Thank You
So much of the art of communication and etiquette is lost in today’s world, but when used correctly, can garner powerful results. “Please” and “thank…
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Are You Clear on Who Your Ideal Customer Is?
If only Abraham Lincoln knew just how intuitive John Lydgate’s words were when he quoted, “You can please some of the people all of the…
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Through the SEO Funnel Rabbit Hole
Behind every E-commerce site, there is a conversion funnel. Every conversion funnel worth its salt does a bunch of things. Ideally it leads customers to…
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Creating the Perfect Call to Action
Email me with your top three takeaways from this article, and I’ll gift you with a year of my services for free! Wouldn’t that be…
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Masters of Marketing Series: Catherine Termolle, VP of Marketing, Induction Therapies – Tips and Tricks
Induction Therapies’ VP of Marketing, Catherine Termolle has over 15 years of experience in the private label skincare arena. Here, she shares a few of…
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Having Trouble Finding Your Branded Keywords?
A branded keyphrase is a search term that includes the name of a brand, a variation of a brand name, or the name of a…
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Re-Booting Your E-Commerce Strategy
We all know it: There’s no stopping technology. Advances happen at warp speed, and businesses have to keep up if they want to thrive. In…