KISS
Keeping things simple
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When Campaigns Fail
Things don’t always go as planned. Now what?
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Brand Accessibility and Conversational Marketing
There is no question that brands are more accessible today than ever before. After all, there was no twitter account for Thomas Edison to discuss…
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What is Visual Search?
Visual search is a method of searching the web that utilizes images as input rather than traditional text-based searches. In other words, visual search allows…
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Personalized Marketing
Personalized marketing is more or less what the name suggests: marketing practices that focus on personalizing the message directly to the individual. What exactly this…
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Why Your Brand Should Consider Video Creation
We consume more video content in 2020 than ever before in human history. Hell, you might have a video running in the background of your…
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Understanding Google Ads Smart Bidding
Google Ads (previously AdWords) have become near essential in today’s digital marketing landscape. Exactly how Google Ads work and how businesses can utilize the feature…
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How Companies Waste Advertising Dollars
Even for those of us in the marketing business, the sheer volume of money currently being spent on advertising is enough to make your head…
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Trends vs. Tradition in Graphic Design and Branding
Graphic design is one of the most mercurial mainstream industries. Standards and expectations shift on a dime, and the ripple effect of trends can be…
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Is Your Brand Message Aligned with Customer Expectations?
Marketing used to be a relatively simple proposition: present your brand and your product in a clear, concise manner that is easy to understand. Fast…