Blog – Page 3 – Clock Tower Insight

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Text Mining and Text Analytics

We often talk about the massive amounts of data that are being produced and stored every day in the digital world. These mind boggling data sets are both a blessing and a…
Geospatial Data and Marketing

According to sciencedirect.com, geospatial data “is data about objects, events, or phenomena that have a location on the surface of the earth.” Geospatial data always contains at least two points: information about…
Understanding Net Promoter Score (NPS)

Net Promoter Score (NPS) is an often used metric for analyzing brand favorability and brand loyalty. The high level concepts of NPS are simple enough, but understanding how to measure and analyze…
Measuring Brand Impact

Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint. Measuring brand impact is a great way…
Curating an Appealing Brand Message

Branding a business is not a one-size-fits-all proposition. Industries change, consumer desires change, technology changes, and even the platforms we use to convey our brand messages change more rapidly than ever before.…
How to Pinpoint Moments of Influence

Moments of influence are the backbone of any targeted marketing campaign. These moments can occur when a consumer interacts with your brand at any point along the path to purchase journey. Brands…
Preventing Customers from Switching Brands

It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the most efficient way to strengthen your brand.…
When Modern Brand Strategies Lose Their Way

Modern brand strategies have an ocean of information at their fingertips. Most large brands perform huge amounts of research to make even the smallest brand changes. Brand and marketing research can include…
Information is Cheap When it Comes to Marketing

You have probably heard the saying: “information is cheap”. What fewer of us recall is that a full quote goes on to state that, “when information is cheap, attention becomes expensive.” Any…
Turning Brand Awareness Into Sales

Brand awareness is one of the core tenets of marketing. After all, no one is going to buy your product without first being made aware that it exists. Brand awareness is much…

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