Emotional Marketing
The line between advertisement and entertainment has never been more blurred. Many modern customers prefer marketing that offers something beyond simple information. One of the…
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Are Internal Barriers Keeping Your Brand From Reaching Marketing Goals?
It is easy to be seduced by new and exciting marketing concepts. Brands get caught up in working with influencers and multimedia ad campaigns, but…
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Adopting Single Customer View
Single customer view, sometimes shortened to SCV, is a powerful tool for businesses to catalog data about their customers and/or clients. Data can be overwhelming,…
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Organizational Experimentation: A/B testing
A/B testing in its simplest form is testing version A vs. version B of just about anything. Companies frequently run A/B tests to determine customer…
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Marketing to Sales Funnels – What To Expect
To an outsider, marketing doesn’t seem like it’s a very tough job. I mean, really. All you need to do is fabricate a campaign and…
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Jeff Bezos Article Response: To Market Research, or Not to Market Research: That is the Question
If every entrepreneur conducted thorough market research before creating a new life-changing invention, they would have abandoned their laboratories and gone back to their boring…
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How Good Packaging Helps Your Business
Product packaging is often the introduction of your product to a new consumer. Packaging sends your brand’s message to the buyer: this is us, this…
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When Big Brands Face a PR Crisis
In today’s landscape, no corporate sin goes unpunished. There is no escape for brands facing the limelight – whether that attention is good or bad.…
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Getting The Most From Your Email Campaigns
The best marketing material in the world will not be effective if it does not reach the correct audience. When it comes to email campaigns, that means creating and building your ideal email list.
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Chatbots: The Future of Customer Service?
With the world moving faster and technology becoming increasingly more prevalent in our lives, companies are seeking ways to cut operational costs. Incorporating time- and…