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Creating Memorable Customer Experiences
In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products from the mountaintops. In reality, most customer…
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Need States Inform Consumer Decisions
Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…
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The Importance of Finding a Business Mentor
Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned industry veteran in a number of ways.…
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Digital Brand Metrics for Modern Businesses
Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and what businesses can do to grow their…
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Brick & Mortar Isn’t Dying – It is Evolving
Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head to the baker. Need some supplies for…
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Micro-Moment Marketing
Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical example of a micro-moment. Micro-moments are any…
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General Data Protection Regulation (GDPR)
On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to regulate how individual and organizational data is…
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Native Advertising on Modern Platforms
Native advertising is more popular than ever as technology changes how we consume content. However, few people realize that native advertising has been around since the 1800’s (and likely even earlier). Native…
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Brand Personality in 2019
Traditional branding has relied on graphic design and advertisements to tell the company’s story. In today’s world, brands are more accessible than ever. This has led to the rise of “brand personalities”…
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Voice Search: Making Your Brand Heard
“Search engine optimization” have been the magic words for going on twenty (20) years. Google, the antiquated Ask Jeeves, and even Yahoo have defined what “good result” has meant for online search.…