Creating Memorable Customer Experiences
In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products…
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Need States Inform Consumer Decisions
Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most…
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The Importance of Finding a Business Mentor
Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned…
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Digital Brand Metrics for Modern Businesses
Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and…
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Brick & Mortar Isn’t Dying – It is Evolving
Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head…
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Micro-Moment Marketing
Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical…
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General Data Protection Regulation (GDPR)
On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to…
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Native Advertising on Modern Platforms
Native advertising is more popular than ever as technology changes how we consume content. However, few people realize that native advertising has been around since…
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Brand Personality in 2019
Traditional branding has relied on graphic design and advertisements to tell the company’s story. In today’s world, brands are more accessible than ever. This has…
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Voice Search: Making Your Brand Heard
“Search engine optimization” have been the magic words for going on twenty (20) years. Google, the antiquated Ask Jeeves, and even Yahoo have defined what …