What is CX Management?
Customer experience management, frequently shortened to CX management, refers to how organizations interact with their consumer base. It can be tempting to assume that customer…
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Simple Ways to Align Your Brand
As brands grow, so do the complexities of marketing campaigns, new product releases, and much more. Often the first victim of this growth is a…
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How Successful Companies Improve Customer Experience
Consumers are more discerning and more informed than ever before. Earning repeat business from a customer base may be more difficult, but it can also…
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Viewing Brand Weaknesses as an Opportunity
Nobody wants to have weaknesses. We’d all love to walk around like Superman and be faster than a speeding bullet, more powerful than a locomotive,…
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Turning Consumers into Loyal Brand Advocates
Every marketing manager, business owner, and anyone else responsible for a brand dreams of having an army of brand advocates. In reality, advocates who will…
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Using In-Depth Interviews (IDIs) to Understand Consumers
Market research is a complicated beast. Modern market research strategies tend to focus on bringing in as much data as possible for analysis then analyzing,…
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Responding to Negative Online Reviews
User directory services such as Yelp and Google reviews have been a blessing and a curse for businesses of all sizes. On one hand, most…
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Social Media Marketing 101
The internet dominates much of our lives, and social media has dominated the internet for many years now. While social media will certainly change and…
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How to Brand a Business
To paraphrase Charles Dickens: it was the simplest of questions, it was the most complex of questions. How exactly should you brand your business? Should…
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Brand Mentions and the SEO Feedback Loop
There are over one billion websites operational today. When you consider the loose definition of the term “brand”, we can easily infer that there are…