Top 10 Marketing Podcasts Going into 2020
In a bizarre way, podcasts have brought a dying radio industry back to life via a new format. Talk show formats are now more popular…
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Interactive Content Drives Customer Engagement
Interactive content has been around for many decades in digital media. From video games to social media marketing, interactive content encourages the end user to…
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What are Instagram Shoppable Posts?
Shoppable posts are a feature of Instagram which allows businesses from around the globe to embed shopping links into their native posts. This has been…
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Branding Strategy 101
Modern branding strategies can range from traditional logo design and graphic artwork to complex multimedia marketing campaigns. Despite the many potential avenues for cutting edge…
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Customer Experience Management Solutions
Customer experience management has the unfortunate distinction as sometimes being viewed as a luxury rather than a necessity. Successful brands understand that this couldn’t be…
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Understanding Path to Purchase Channels
Whether your business is multi-channel, omni-channel, or single channel, understanding your customer’s path to purchase is a cornerstone of any effective marketing campaign. Modern shoppers…
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How to Create a Brand Positioning Statement
Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand…
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The Importance of Market Sizing Research
Market sizing is perhaps the most essential preliminary brand metric. Yet we believe that as markets shift over time, ongoing brand tracking of seemingly static…
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Brand Metrics, Brand Tracking, and Brand Adaptability
Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics…
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7 Branding Strategies for 2020 and Beyond
Branding and marketing practices are almost as old as human history itself. You’ve got something to sell. There are people who could use your product…