Getting Your Employees to Buy Into Company Culture
Company culture, AKA corporate culture, is a term used to describe the core beliefs of an organization which informs how owners, managers, and all employees…
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Utilizing Emotional Marketing with Sincerity
You have utilized or been an audience to emotional marketing whether you knew it or not. Emotions are at the core of the majority of…
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6 of the Greatest Marketing Campaigns of all Time
Marketing isn’t just a soulless attempt to make money. Well, it is an attempt to make money. Yet some of the greatest marketing campaigns have…
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Understanding Consumer Motivation
When it comes to sales and marketing, understanding consumer motivation can mean the difference between a successful campaign and a colossal waste of time. The…
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Brand Perception vs. Brand Reality
“Perception is reality” is one of those sayings that sounds more relevant than it truly is. Yet when it comes to brands and marketing, brand…
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Is Your Brand Message Clear?
The best and most prolific brands on earth have one thing in common: a clear message. Branding is much more than simple brand identity components…
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The 5 Best Marketing YouTube Channels in 2020
Earlier in the year, we wrote about our picks for the five (5) best content marketing books of 2019. We have since followed that up…
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Identifying Untapped Brand Potential
It is every marketing department’s dream to have that “aha” moment and realize what your marketing strategy has been missing. In reality, these moments very…
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The Basics of Effective In-House Panels
Panels can be any group of people who gather to discuss a particular topic. When we talk about in-house panels for market research, panels generally…
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The Value of Competitive Assessments for Brands
Brands are only as strong as their relative position in the marketplace. This is precisely why brands spend so much time and energy measuring brand…