What to Prioritize When Building Your Marketing Strategy
Building an effective marketing strategy is no easy task. There’s a lot of blood, sweat, and tears that go into the process and even then,…
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Influencer Marketing Basics
A stunningly effective marketing campaign has the ability to take your product or service to new heights in terms of visibility, familiarity, and conversion. If…
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The Power of Content Metrics
Bringing your audience to you is an important part of getting them through your sales funnel, and offering quality content can capture your audience and…
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Entrepreneurship In The Digital Age
Anyone can become an entrepreneur in this day and age. With fast access to information, resources, networks, and support, it’s almost literally as easy as…
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Masters of Marketing Interview: Vivek Saran – CMO at Belle Tire
Clock Tower Insight’s exclusive Masters of Marketing Interview Series continues with Belle Tire’s Vivek Saran. He’s been with Belle Tire a total of four years…
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Going Viral: Ten Steps To Creating Exceptional Video Content
One of the key players in customer engagement these days is video. And why not? In the best cases, videos are entertaining, easily accessible, and…
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Masters of Marketing: Interview: Eric Perz – Director of Analytics at Brunner Media in Pittsburgh
Our Masters of Marketing series turns next to Eric Perz, Director of Data Science at Brunner in Pittsburgh. The Draw of Brunner Works Perz was…
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Everyone Loves Swag: Quick and Easy Ideas For Print On Demand
One of the greatest creations of the 20th century was print-on-demand. This amazing ability for any company to put their personal brand, logo, and/or tag-line…
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Masters of Marketing: Todd Alles – Founder of Marketing Activations Group
Our exclusive Masters of Marketing series turns to one of the founding partners of Marketing Activations Group (MAG), Todd Alles. MAG is a full-service experiential…
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Masters of Marketing Interview: Lindsay Zaltman – CEO, Olson Zaltman
Our Masters of Marketing series continues with Lindsay Zaltman of Olson Zaltman in Pittsburgh, Pennsylvania. Zaltman’s father, Jerry Zaltman, a professor at Harvard Business School,…