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  • Balancing Brand Consistency vs. Brand Adaptability

    Balancing Brand Consistency vs. Brand Adaptability

    Being an agile business is one of the biggest multi-industry trends in the business world today. Adapting to market feedback, industry trends, and even social media pressure has all become the norm…

  • How to Utilize Brand Diagnostics

    How to Utilize Brand Diagnostics

    Performing comprehensive brand diagnostics is one of the best ways to determine your brand’s overall reach and position within the market. Brand diagnostics can also be used to identify weaknesses within your…

  • What is Drive Time Analysis?

    As we progress further and further into the digital age, it can be easy to lose sight of the fact that practical logistics still play a huge role in many business models.…

  • Announcing Clock Tower Site Evaluation Services

    Announcing Clock Tower Site Evaluation Services

    As we continue to navigate the digital age, the importance of site evaluation services remains high. Online shopping may be expanding its reach in major retail markets, yet that has not prevented…

  • Data Management

    Data Management Trends in 2019

    Over half of the world’s population are active internet users. Estimates from 2018 place the rate of data creation at approximately 2.5 quintillion bytes of data each and every day. So what does that mean for brand management? What does that mean for marketing campaigns?

  • Adaptive Marketing for Brand Growth

    Modern customers expect their favorite brands to get to know them. Imagine logging on to your favorite online clothing website and the site has forgotten your past orders. Want to re-order the same set of socks because you love them? Too bad, out of luck. The majority of customers would find this situation unacceptable in today’s world.

  • The Importance of a Consistent Brand Message

    It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.

  • Artificial Intelligence and Marketing

    Artificial intelligence and machine learning might feel like the future, but they have already been here for a long time. In fact, modern AI was invented in the 1950’s. The prevalence of artificial intelligence in the following decades has grown in leaps and bounds. Today, AI is built in to nearly all software in one way or another.

  • Is my Brand Unique

    Is my Brand Unique?

    The modern business market has a major problem: oversaturation. Customers deal with an oversaturation of choice, an oversaturation of information, and an oversaturation of need states. In this environment, businesses must fight…

  • Creating Memorable Customer Experiences

    Creating Memorable Customer Experiences

    In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products from the mountaintops. In reality, most customer…