Coming Clean: Repairing a Damaged Reputation
Ouch. We all make mistakes. Some of them are small, and some of them are mighty. It really hurts when your brand makes a mistake,…
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Have You Lost Your Newsletter? How to Get the Subscribers Back
The return on investment (ROI) on marketing emails is approximately 122% – higher than any other type of marketing format, so it’s definitely worth paying…
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Can You Afford to Be Afraid to Take a Stand?
This is the age of offending. It’s similar to the Age of Aquarius, but not nearly as fun-loving and much more controversial, if you can…
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Where is Customer Service Headed?
It’s not enough just to offer a spectacular product or service, luring your consumers in with a top notch marketing campaign. It’s not enough just…