Organizational Experimentation: A/B testing
A/B testing in its simplest form is testing version A vs. version B of just about anything. Companies frequently run A/B tests to determine customer…
-
-
How Good Packaging Helps Your Business
Product packaging is often the introduction of your product to a new consumer. Packaging sends your brand’s message to the buyer: this is us, this…
-
CBD Oil – How Do You Successfully Market a Product with No Standards?
Topical treatments and nutraceutical supplements are taking up more and more space in our medicine cabinets and on our kitchen countertops these days. Americans alone…
-
What Is A Brand Really Good For?
Your brand is your identity. It’s what makes you stand out. It’s the personality of your business and it’s what people both associate you with…
-
Website Design Trends: Which Ones Work?
We see it every year. New trends come along, old trends die. Those that are working stick, those that don’t fade off into the distance.…
-
5 Steps To Building Your Brand
Branding has come a long way in the past decade. It’s no longer simply a tagline, a font choice, or a color scheme (much less…
-
Can You Afford to Be Afraid to Take a Stand?
This is the age of offending. It’s similar to the Age of Aquarius, but not nearly as fun-loving and much more controversial, if you can…
-
Can You Hear Me Now? Finding Your Brand Voice
Your message means nothing if it isn’t imbibed with your personality. Your voice is important. So, is it the right voice for your brand? What…
-
Mixed Messages: Is your Message Consistent With Your Brand?
There are so many avenues of communication available nowadays that seamlessly staying engaged with your customers’ needs and wants and desires is easier than ever.…