Text Mining and Text Analytics
We often talk about the massive amounts of data that are being produced and stored every day in the digital world. These mind boggling data…
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Geospatial Data and Marketing
According to sciencedirect.com, geospatial data “is data about objects, events, or phenomena that have a location on the surface of the earth.” Geospatial data always…
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Understanding Net Promoter Score (NPS)
Net Promoter Score (NPS) is an often used metric for analyzing brand favorability and brand loyalty. The high level concepts of NPS are simple enough,…
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Measuring Brand Impact
Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint.…
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Curating an Appealing Brand Message
Branding a business is not a one-size-fits-all proposition. Industries change, consumer desires change, technology changes, and even the platforms we use to convey our brand…
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How to Pinpoint Moments of Influence
Moments of influence are the backbone of any targeted marketing campaign. These moments can occur when a consumer interacts with your brand at any point…
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Preventing Customers from Switching Brands
It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the…
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When Modern Brand Strategies Lose Their Way
Modern brand strategies have an ocean of information at their fingertips. Most large brands perform huge amounts of research to make even the smallest brand…
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Information is Cheap When it Comes to Marketing
You have probably heard the saying: “information is cheap”. What fewer of us recall is that a full quote goes on to state that, “when…
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Turning Brand Awareness Into Sales
Brand awareness is one of the core tenets of marketing. After all, no one is going to buy your product without first being made aware…