Mixed Messages: Is your Message Consistent With Your Brand?
There are so many avenues of communication available nowadays that seamlessly staying engaged with your customers’ needs and wants and desires is easier than ever.…
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Masters of Marketing Series: Josh MacCarty – Data Scientist, MARC USA
To kick off our Masters of Marketing Series, we sat down with Josh MacCarty, a data scientist with Marc USA to hear his take on…
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Offer a Senior Citizen’s Discount, But Don’t Discount Senior Citizens
While millennials may be the hardest to ignore and the most vocal about what they do – and don’t – want to see, you’re shooting…
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How to Be Relatable
Just Being Us. How to Leverage Video to Appeal to Humanity Simple. Easy. Approachable. Yet you’re hard-pressed to find a more effective way to reach…
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Customer Experience is More Than Just the Bottom Line
“The customer is always right” was a part of the old business model. One where companies merely pretended to actually listen to what customers wanted,…