Encouraging User-Generated Content
What kind of consumer doesn’t want to hear the truth (and we mean the whole cannoli, straight from the horse’s mouth) about products? User-generated content…
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Room to Grow: Digital Marketing Podcasts to Pay Attention To
These days, everyone and their mother has a podcast. What’s the lure? Well, they’re engaging, for one. You kind of feel like you’re right there…
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The Low-Down on Data-Driven Marketing
Unless you have superhero powers, playing darts in the dark is probably a recipe for disaster. Throwing sharp objects at a board and hoping you…
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Content Marketing: Perceived Quality
Over the past few decades, your customers have changed. Have you? Product-centric marketing is more apt to turn your potential customers off than it is…
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Creating Timeless Ads
What makes an ad timeless? Is it the ability to appeal to a wide audience? Is it the gift of insight? Is it because their…
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Go Ahead, Talk About Me!
Word of mouth marketing, while it seems easy enough, is one of the most important aspects of growing and maintaining your business. Talk is cheap,…
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Marketing Campaigns Simplified
Have you ever noticed that sometimes the best things are simple. Down-home apple pie is often way better than those decadent desserts that look soooo…
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Small Business Marketing on a Shoestring
Not every company can afford to hire Ogilvy or even a local marketing agency. Everyone has to start somewhere, and there’s nothing wrong with DIY…