Content: Not All Types Are Created Equal
Content is content is content, right? As long as you’re providing your followers with something to look at, you’re doing your job, no? If you…
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Masters of Marketing Interview: Craig Riner – Senior Vice President of Strategic Marketing at Highmark Health
Clock Tower Insight’s exclusive interview series, Masters of Marketing, continues with Craig Riner, the Senior Vice President of Strategic Marketing at Highmark Health based in…
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CBD Oil – How Do You Successfully Market a Product with No Standards?
Topical treatments and nutraceutical supplements are taking up more and more space in our medicine cabinets and on our kitchen countertops these days. Americans alone…
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What to Prioritize When Building Your Marketing Strategy
Building an effective marketing strategy is no easy task. There’s a lot of blood, sweat, and tears that go into the process and even then,…
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Entrepreneurship In The Digital Age
Anyone can become an entrepreneur in this day and age. With fast access to information, resources, networks, and support, it’s almost literally as easy as…
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Masters of Marketing Interview: Vivek Saran – CMO at Belle Tire
Clock Tower Insight’s exclusive Masters of Marketing Interview Series continues with Belle Tire’s Vivek Saran. He’s been with Belle Tire a total of four years…
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Going Viral: Ten Steps To Creating Exceptional Video Content
One of the key players in customer engagement these days is video. And why not? In the best cases, videos are entertaining, easily accessible, and…
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Masters of Marketing: Todd Alles – Founder of Marketing Activations Group
Our exclusive Masters of Marketing series turns to one of the founding partners of Marketing Activations Group (MAG), Todd Alles. MAG is a full-service experiential…
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Masters of Marketing Interview: Lindsay Zaltman – CEO, Olson Zaltman
Our Masters of Marketing series continues with Lindsay Zaltman of Olson Zaltman in Pittsburgh, Pennsylvania. Zaltman’s father, Jerry Zaltman, a professor at Harvard Business School,…
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Masters of Marketing Interview: Bill Nowling – Managing Director/Partner at Lambert & Company
Clock Tower Insight’s exclusive series, Masters of Marketing, continues with William Nowling, Managing Director/Partner at Lambert & Company. He’s been with them for about two…