Category / Marketing
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Encouraging User-Generated Content
What kind of consumer doesn’t want to hear the truth (and we mean the whole cannoli, straight from the horse’s mouth) about products? User-generated content is becoming a powerful player on the…
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Room to Grow: Digital Marketing Podcasts to Pay Attention To
These days, everyone and their mother has a podcast. What’s the lure? Well, they’re engaging, for one. You kind of feel like you’re right there in the studio, or better yet, like…
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The Low-Down on Data-Driven Marketing
Unless you have superhero powers, playing darts in the dark is probably a recipe for disaster. Throwing sharp objects at a board and hoping you hit and stick requires skill, precision, and…
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Content Marketing: Perceived Quality
Over the past few decades, your customers have changed. Have you? Product-centric marketing is more apt to turn your potential customers off than it is to bring them in. People are now…
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Creating Timeless Ads
What makes an ad timeless? Is it the ability to appeal to a wide audience? Is it the gift of insight? Is it because their jingle just can’t – let’s be honest…
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Go Ahead, Talk About Me!
Word of mouth marketing, while it seems easy enough, is one of the most important aspects of growing and maintaining your business. Talk is cheap, and word really travels fast. Sort of…
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Marketing Campaigns Simplified
Have you ever noticed that sometimes the best things are simple. Down-home apple pie is often way better than those decadent desserts that look soooo good on the menu, but just are…
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Small Business Marketing on a Shoestring
Not every company can afford to hire Ogilvy or even a local marketing agency. Everyone has to start somewhere, and there’s nothing wrong with DIY marketing. With a little finesse and a…