Emotional Marketing
The line between advertisement and entertainment has never been more blurred. Many modern customers prefer marketing that offers something beyond simple information. One of the…
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Are Internal Barriers Keeping Your Brand From Reaching Marketing Goals?
It is easy to be seduced by new and exciting marketing concepts. Brands get caught up in working with influencers and multimedia ad campaigns, but…
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Adopting Single Customer View
Single customer view, sometimes shortened to SCV, is a powerful tool for businesses to catalog data about their customers and/or clients. Data can be overwhelming,…
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Organizational Experimentation: A/B testing
A/B testing in its simplest form is testing version A vs. version B of just about anything. Companies frequently run A/B tests to determine customer…
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Marketing to Sales Funnels – What To Expect
To an outsider, marketing doesn’t seem like it’s a very tough job. I mean, really. All you need to do is fabricate a campaign and…
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Jeff Bezos Article Response: To Market Research, or Not to Market Research: That is the Question
If every entrepreneur conducted thorough market research before creating a new life-changing invention, they would have abandoned their laboratories and gone back to their boring…
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Getting The Most From Your Email Campaigns
The best marketing material in the world will not be effective if it does not reach the correct audience. When it comes to email campaigns, that means creating and building your ideal email list.
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Social Media Strategy: The Good and The Better
Social media can make or break your brand. It can be the source of powerful word-of-mouth which can either bring customers flocking to your door,…
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The Five Best Content Marketing Books of 2019
Staying on top of your game isn’t easy when you’re a busy marketer. Time shifts, information becomes outdated, and new strategies emerge. You can be…
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A Guide to Green Marketing
Typically, green marketing is practiced by companies that are committed to sustainable development and corporate responsibility. It’s essentially the marketing of environmentally friendly products and…