Top 10 Marketing Podcasts Going into 2020
In a bizarre way, podcasts have brought a dying radio industry back to life via a new format. Talk show formats are now more popular…
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Understanding Path to Purchase Channels
Whether your business is multi-channel, omni-channel, or single channel, understanding your customer’s path to purchase is a cornerstone of any effective marketing campaign. Modern shoppers…
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How to Create a Brand Positioning Statement
Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand…
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The Importance of Market Sizing Research
Market sizing is perhaps the most essential preliminary brand metric. Yet we believe that as markets shift over time, ongoing brand tracking of seemingly static…
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Turning Consumers into Loyal Brand Advocates
Every marketing manager, business owner, and anyone else responsible for a brand dreams of having an army of brand advocates. In reality, advocates who will…
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Using In-Depth Interviews (IDIs) to Understand Consumers
Market research is a complicated beast. Modern market research strategies tend to focus on bringing in as much data as possible for analysis then analyzing,…
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Responding to Negative Online Reviews
User directory services such as Yelp and Google reviews have been a blessing and a curse for businesses of all sizes. On one hand, most…
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Social Media Marketing 101
The internet dominates much of our lives, and social media has dominated the internet for many years now. While social media will certainly change and…
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Brand Mentions and the SEO Feedback Loop
There are over one billion websites operational today. When you consider the loose definition of the term “brand”, we can easily infer that there are…
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SEO, Page Speed, and Mobile Indexing
At the turn of the 21st century, Google was processing approximately 18 million searches per day. That number was certainly mind blowing at the time.…