Category / Marketing
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When Modern Brand Strategies Lose Their Way
Modern brand strategies have an ocean of information at their fingertips. Most large brands perform huge amounts of research to make even the smallest brand changes. Brand and marketing research can include…
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Information is Cheap When it Comes to Marketing
You have probably heard the saying: “information is cheap”. What fewer of us recall is that a full quote goes on to state that, “when information is cheap, attention becomes expensive.” Any…
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Utilizing Emotional Marketing with Sincerity
You have utilized or been an audience to emotional marketing whether you knew it or not. Emotions are at the core of the majority of marketing campaigns, even for many practical products…
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6 of the Greatest Marketing Campaigns of all Time
Marketing isn’t just a soulless attempt to make money. Well, it is an attempt to make money. Yet some of the greatest marketing campaigns have transcended the business world to become part…
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Understanding Consumer Motivation
When it comes to sales and marketing, understanding consumer motivation can mean the difference between a successful campaign and a colossal waste of time. The highest quality products in the world will…
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Brand Perception vs. Brand Reality
“Perception is reality” is one of those sayings that sounds more relevant than it truly is. Yet when it comes to brands and marketing, brand perception truly is every bit as important…
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The 5 Best Marketing YouTube Channels in 2020
Earlier in the year, we wrote about our picks for the five (5) best content marketing books of 2019. We have since followed that up with our recent piece on the top…
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Identifying Untapped Brand Potential
It is every marketing department’s dream to have that “aha” moment and realize what your marketing strategy has been missing. In reality, these moments very rarely come from sheer luck and are…
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The Basics of Effective In-House Panels
Panels can be any group of people who gather to discuss a particular topic. When we talk about in-house panels for market research, panels generally consist of consumers who are either current,…
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The Value of Competitive Assessments for Brands
Brands are only as strong as their relative position in the marketplace. This is precisely why brands spend so much time and energy measuring brand metrics, ordering product assessments, and completing competitive…