When Campaigns Fail
Things don’t always go as planned. Now what?
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Turning Brand Awareness Into Sales
Brand awareness is one of the core tenets of marketing. After all, no one is going to buy your product without first being made aware…
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Brand Perception vs. Brand Reality
“Perception is reality” is one of those sayings that sounds more relevant than it truly is. Yet when it comes to brands and marketing, brand…
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Is Your Brand Message Clear?
The best and most prolific brands on earth have one thing in common: a clear message. Branding is much more than simple brand identity components…
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Identifying Untapped Brand Potential
It is every marketing department’s dream to have that “aha” moment and realize what your marketing strategy has been missing. In reality, these moments very…
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Branding Strategy 101
Modern branding strategies can range from traditional logo design and graphic artwork to complex multimedia marketing campaigns. Despite the many potential avenues for cutting edge…
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How to Create a Brand Positioning Statement
Creating a strong brand in today’s marketplace can be a complex proposition. In the face of market saturation and information overload, how can your brand…
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Brand Metrics, Brand Tracking, and Brand Adaptability
Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics…
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7 Branding Strategies for 2020 and Beyond
Branding and marketing practices are almost as old as human history itself. You’ve got something to sell. There are people who could use your product…
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Simple Ways to Align Your Brand
As brands grow, so do the complexities of marketing campaigns, new product releases, and much more. Often the first victim of this growth is a…