In a bizarre way, podcasts have brought a dying radio industry back to life via a new format. Talk show formats are now more popular than ever, and the marketing industry is certainly no exception. As a follow up to our five best content marketing books of 2019, here are our picks for 10 podcasts to listen out for in 2020.
1. Marketing Over Coffee
There is a reason that virtually every digital piece on marketing podcasts includes Marketing Over Coffee. Hosted by John J. Wall and Christopher S. Penn, Marketing Over Coffee focuses on cutting edge marketing strategies with an emphasis on practicality. As you can imagine, this weekly podcast is recorded in coffee shops over a cup of joe. Known for blending informative conversations with a laid back tone, this podcast is a can’t miss for 2020.
2. Marketing Smarts
Produced by Marketingprofs, the Marketing Smarts Podcast focuses on the nuts and bolts of modern marketing strategies in an entertaining format. Marketing Smarts emphasizes the six key elements of the Marketingprofs handbook: strategy, plan, create, communicate, analyze, and management. This is a no-nonsense marketing podcast for industry veterans and newcomers alike.
3. Seeking Wisdom
Hosted by Dave Gerhardt and David Cancel, Seeking Wisdom was born from the brains of two men known for marketing expertise, particularly for startups. This is the perfect marketing podcast for the aspiring entrepreneur and/or small business owner. Of course, many of the lessons found in the startup space are applicable for larger organizations as well. With decades of experience between the two of them, Gerhardt and Cancel deliver plenty of wisdom that the title promises.
4. Everyone Hates Marketers
Don’t shoot the messenger. Everyone Hates Marketers is a podcast by marketers for marketers. The tongue in cheek title refers to the overall concept that nobody enjoys knowing that they are hearing a sales pitch. The podcast details ways to run effective marketing campaigns that never rub potential customers the wrong way. Their marketing strategies go back to the days when marketing was a bit more personal and a bit less robotic.
5. 5 Minute Marketing
Appropriately situated at the number 5 slot, 5 Minute Marketing is a bite-sized podcast hosted by Brian Moran which values effectiveness over expensive, time-consuming solutions. As one might deduce from the title, these short podcasts cut straight to the chase and offer nuggets of sage advice for marketing execs of all levels. Moran often discusses his experiences as the co-founder of SamCart, growing a startup into a highly profitable software company.
6. Demand Gen Chat
B2B solutions site Chili Piper produces this podcast which focuses on scaling businesses, driving sales, revenue strategies, and much more. The Demand Gen Chat podcast tends to focus on real-world examples of marketing successes and failures which makes for an entertaining listen. Demand Gen Chat also gives equal voices to newcomers and established marketing pros which can offer a well balanced viewpoint.
7. Social Media Marketing Podcast
Produced by the Social Media Examiner, the Social Media Marketing Podcast is of course a social media-centric marketing show. As social media platforms and user behaviors adapt, so too must modern marketing efforts. This podcast’s claim to fame is being the “longest running weekly live video talk show (and podcast) dedicated to social media marketing.” The content is reliably high quality and attention holding.
8. Above the Fold
One of the more “raw” podcasts on our list, Above the Fold is produced in an intentionally intimate and off-the-cuff style. Hosts Jeff Baker and Francis Ma discuss topics ranging from blogs to content distribution to medical tourism. Above the Fold feels more like a recorded conversation than a highly curated podcast. If that style is more your cup of tea, Above the Fold might be a great option.
9. HBR IdeaCast
HBR being short for Harvard Business Review, the HBR IdeaCast sells itself on exceptional guests and a wide variety of marketing topics. Hosts Alison Beard and Curt Nickisch are both senior editors at the Harvard Business Review and have decades of combined experience within the fields of marketing, business, and management. The HBR IdeaCast is a marketing podcast that should be on everyone’s list in 2020 and beyond.
10. Exposure Ninja
Digital marketing podcast Exposure Ninja finds itself at the forefront of topics such as SEO, e-commerce, web design, and of course, digital marketing. Host Tim Cameron-Kitchen is a well-known digital marketing author from the UK. One of the best aspects of Exposure Ninja is how and where they find their guests. Rather than just looking for big names, Cameron-Kitchen instead focuses on finding true success stories to feature.
Clock Tower Insight Marketing Services
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