When Campaigns Fail
Things don’t always go as planned. Now what?
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How Companies Waste Advertising Dollars
Even for those of us in the marketing business, the sheer volume of money currently being spent on advertising is enough to make your head…
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The Importance of a Consistent Brand Message
It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.
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What to Prioritize When Building Your Marketing Strategy
Building an effective marketing strategy is no easy task. There’s a lot of blood, sweat, and tears that go into the process and even then,…