The Importance of Market Sizing Research
Market sizing is perhaps the most essential preliminary brand metric. Yet we believe that as markets shift over time, ongoing brand tracking of seemingly static…
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Responding to Negative Online Reviews
User directory services such as Yelp and Google reviews have been a blessing and a curse for businesses of all sizes. On one hand, most…
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Social Media Marketing 101
The internet dominates much of our lives, and social media has dominated the internet for many years now. While social media will certainly change and…