Brand Metrics, Brand Tracking, and Brand Adaptability
Measuring the strength of your brand can be a difficult and time consuming task. At least it used to be. With modern technology, brand metrics…
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How to Brand a Business
To paraphrase Charles Dickens: it was the simplest of questions, it was the most complex of questions. How exactly should you brand your business? Should…
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Brand Mentions and the SEO Feedback Loop
There are over one billion websites operational today. When you consider the loose definition of the term “brand”, we can easily infer that there are…