Brand Accessibility and Conversational Marketing
There is no question that brands are more accessible today than ever before. After all, there was no twitter account for Thomas Edison to discuss…
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Measuring Brand Impact
Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint.…
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When Modern Brand Strategies Lose Their Way
Modern brand strategies have an ocean of information at their fingertips. Most large brands perform huge amounts of research to make even the smallest brand…