Geospatial Data and Marketing
According to sciencedirect.com, geospatial data “is data about objects, events, or phenomena that have a location on the surface of the earth.” Geospatial data always…
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Understanding Net Promoter Score (NPS)
Net Promoter Score (NPS) is an often used metric for analyzing brand favorability and brand loyalty. The high level concepts of NPS are simple enough,…
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Measuring Brand Impact
Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint.…
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Curating an Appealing Brand Message
Branding a business is not a one-size-fits-all proposition. Industries change, consumer desires change, technology changes, and even the platforms we use to convey our brand…
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How to Pinpoint Moments of Influence
Moments of influence are the backbone of any targeted marketing campaign. These moments can occur when a consumer interacts with your brand at any point…
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The Importance of Finding a Business Mentor
Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned…
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When Big Brands Face a PR Crisis
In today’s landscape, no corporate sin goes unpunished. There is no escape for brands facing the limelight – whether that attention is good or bad.…
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Offer a Senior Citizen’s Discount, But Don’t Discount Senior Citizens
While millennials may be the hardest to ignore and the most vocal about what they do – and don’t – want to see, you’re shooting…