Does Email Marketing Still Work?
In the world of marketing, it can be easy to get trapped in the mindset of hunting for the “next big thing”. This leaves stalwart…
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Three More Must-Read Marketing Books
Last year we wrote an article titled The Five Best Content Marketing Books of 2019. As a continuation of bringing some popular and lesser known…
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The Latest Developments in Market Research
Market research is a dynamic field. Once industry standards have since become obsolete as newer, better market research methodologies emerge. Yet the longer many professionals…
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Social Media Marketing in 2020
Whether or not you are a fan, social media marketing is here to stay. Since its inception in 1997, social media has been a natural…
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Keeping up with Changing Social Media Marketing Features
When most folks talk about “keeping up with social media” they are referring to keeping up with what their friends have been up to on…
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The Role of Live Streams in Branding Strategies
Live streaming is a new term for an old concept: broadcasting content live. Yet the key differences between live streaming and traditional broadcasts create an…
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Personalized Marketing Campaigns
In 2020, everything is personalized. This might still be hyperbole, but just barely. Advances in technology and data analytics have created a consumer market where…
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How to Make Your Brand Stand Out
We often hear a similar sentiment from both new and established brands: “with so many competitors, it’s difficult to make our brand stand out from…
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Greater Employee Engagement = Greater Customer Experience
As disruptive technology and ever-changing public behavior continues to rock the world of marketing, very few things remain guaranteed in this business. As Benjamin Franklin…
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Text Mining and Text Analytics
We often talk about the massive amounts of data that are being produced and stored every day in the digital world. These mind boggling data…