Preventing Customers from Switching Brands
It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the…
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Understanding Consumer Motivation
When it comes to sales and marketing, understanding consumer motivation can mean the difference between a successful campaign and a colossal waste of time. The…
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Interactive Content Drives Customer Engagement
Interactive content has been around for many decades in digital media. From video games to social media marketing, interactive content encourages the end user to…
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Need States Inform Consumer Decisions
Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most…
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General Data Protection Regulation (GDPR)
On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to…
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Chatbots: The Future of Customer Service?
With the world moving faster and technology becoming increasingly more prevalent in our lives, companies are seeking ways to cut operational costs. Incorporating time- and…
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Customer Privacy: Why It’s More Important Than Ever
Gaining and maintaining the trust of your consumers is crucial if you ever want to grow your business. And that’s a tough sell, especially these…
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Audience Participation: Boosting Customer Engagement
In the digital age, customer engagement can make or break you — and you have less time than ever to make a good first impression, because…
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The Lost Art of Saying Thank You
So much of the art of communication and etiquette is lost in today’s world, but when used correctly, can garner powerful results. “Please” and “thank…
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Are You Clear on Who Your Ideal Customer Is?
If only Abraham Lincoln knew just how intuitive John Lydgate’s words were when he quoted, “You can please some of the people all of the…