KISS
Keeping things simple
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Preventing Customers from Switching Brands
It is one thing to attract customers. It is another matter entirely to retain those customers over the years. Ironically, customer retention is perhaps the…
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Customer Experience Management Solutions
Customer experience management has the unfortunate distinction as sometimes being viewed as a luxury rather than a necessity. Successful brands understand that this couldn’t be…
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Understanding Path to Purchase Channels
Whether your business is multi-channel, omni-channel, or single channel, understanding your customer’s path to purchase is a cornerstone of any effective marketing campaign. Modern shoppers…
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What is CX Management?
Customer experience management, frequently shortened to CX management, refers to how organizations interact with their consumer base. It can be tempting to assume that customer…
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How Successful Companies Improve Customer Experience
Consumers are more discerning and more informed than ever before. Earning repeat business from a customer base may be more difficult, but it can also…
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Creating Memorable Customer Experiences
In a perfect world, our customers would receive our products, call their mothers, post on social media, and scream how much they love our products…
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General Data Protection Regulation (GDPR)
On May 25, 2018, the European Union Parliament enacted the General Data Protection Regulation (GDPR). As the name suggests, the new law is meant to…
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Adopting Single Customer View
Single customer view, sometimes shortened to SCV, is a powerful tool for businesses to catalog data about their customers and/or clients. Data can be overwhelming,…
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E-Commerce Hacks That Actually Work
With everyone in the game of e-commerce these days, you could use a competitive advantage over the rest of the market. But you’re not the…