Viewing Brand Weaknesses as an Opportunity
Nobody wants to have weaknesses. We’d all love to walk around like Superman and be faster than a speeding bullet, more powerful than a locomotive,…
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Turning Consumers into Loyal Brand Advocates
Every marketing manager, business owner, and anyone else responsible for a brand dreams of having an army of brand advocates. In reality, advocates who will…
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How to Brand a Business
To paraphrase Charles Dickens: it was the simplest of questions, it was the most complex of questions. How exactly should you brand your business? Should…
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Balancing Brand Consistency vs. Brand Adaptability
Being an agile business is one of the biggest multi-industry trends in the business world today. Adapting to market feedback, industry trends, and even social…
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How to Utilize Brand Diagnostics
Performing comprehensive brand diagnostics is one of the best ways to determine your brand’s overall reach and position within the market. Brand diagnostics can also…
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Data Management Trends in 2019
Over half of the world’s population are active internet users. Estimates from 2018 place the rate of data creation at approximately 2.5 quintillion bytes of data each and every day. So what does that mean for brand management? What does that mean for marketing campaigns?
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The Importance of a Consistent Brand Message
It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.
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Is my Brand Unique?
The modern business market has a major problem: oversaturation. Customers deal with an oversaturation of choice, an oversaturation of information, and an oversaturation of need…
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Digital Brand Metrics for Modern Businesses
Brand metrics have been around for a long, long time. Yet the rise of the digital age has shifted how these metrics are tracked and…
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Brand Personality in 2019
Traditional branding has relied on graphic design and advertisements to tell the company’s story. In today’s world, brands are more accessible than ever. This has…