MESSAGE TESTING

Ensure that your messaging resonates with your customers

Clock Tower Insights _Impact-

Impact

Does your message inspire the behavior you wanted the message to drive in the market?

Message Driven Marketing

Clock Tower Insights _Appeal

Appeal

While you may not always be saying what people want to hear, we help make sure that your message will not isolate you from your customer.

Clock Tower Insights _Clarity

Clarity

Does your message say what you meant to communicate? Are consumers confident that they understand what you wanted them to hear?

Clock Tower Insights _Unique

Unique

Does the message stand out as different from what consumers expect from your brand? What about other brands in the market?

clearly communicate to a wide audience

Why it’s relevant

Clock Tower insight will review your messaging to help you understand its impact, appeal, clarity, and uniqueness to your consumers. The point of a consumer facing message is to articulate a clear piece of information to a large group of people. Our message testing is designed to determine how successful your message is likely to be.

The Results

  • Draw attention to your brand.
  • Drive the behavior your customers are hoping for.
  • Make your brand stand out to the consumer.
  • Ensure your message is being interpreted as you expected.
  • Clarify your brand to consumers.
  • Safeguard your brand by making sure there are no unintended erroneous interpretations of your message.