Category / Uncategorized
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Geospatial Data and Marketing
According to sciencedirect.com, geospatial data “is data about objects, events, or phenomena that have a location on the surface of the earth.” Geospatial data always contains at least two points: information about…
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Understanding Net Promoter Score (NPS)
Net Promoter Score (NPS) is an often used metric for analyzing brand favorability and brand loyalty. The high level concepts of NPS are simple enough, but understanding how to measure and analyze…
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Measuring Brand Impact
Branding metrics is an integral part of any modern branding strategy. Every company knows where they would like to be from a brand recognition standpoint. Measuring brand impact is a great way…
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Curating an Appealing Brand Message
Branding a business is not a one-size-fits-all proposition. Industries change, consumer desires change, technology changes, and even the platforms we use to convey our brand messages change more rapidly than ever before.…
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How to Pinpoint Moments of Influence
Moments of influence are the backbone of any targeted marketing campaign. These moments can occur when a consumer interacts with your brand at any point along the path to purchase journey. Brands…
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The Importance of Finding a Business Mentor
Mentors have been a staple of the business world for hundreds, if not thousands, of years. Young professionals can benefit from working with a seasoned industry veteran in a number of ways.…
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When Big Brands Face a PR Crisis
In today’s landscape, no corporate sin goes unpunished. There is no escape for brands facing the limelight – whether that attention is good or bad. Public relations in the age of the…
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Offer a Senior Citizen’s Discount, But Don’t Discount Senior Citizens
While millennials may be the hardest to ignore and the most vocal about what they do – and don’t – want to see, you’re shooting yourself in the foot if you aren’t…