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Website Design Trends: Which Ones Work?
We see it every year. New trends come along, old trends die. Those that are working stick, those that don’t fade off into the distance. As technology evolves, designers are gaining more…
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Five Common Mistakes That Startups Make and How To Avoid Them
You’re going from sun-up to sun-down, running around trying to get all the details worked out, building your startup from scratch. It’s difficult enough to start a business, but launching a startup…
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Breaking Into A Competitive Market: 3 Things You Must Do Now
It all starts with a dream. Follow that with a goal. The goal is broken down into a plan. Sounds simple enough, right? Sure, but anyone who has ever started their own…
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Increasing Site Traffic The Easy Way
First off, let’s be honest. There isn’t one single way to increase traffic on your website. There are a myriad of different ways to do this, and it all depends on your…
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Powerful CTAs: What They All Have In Common
They are arguably one of the most important elements of your site: Calls to Action (CTAs). They are basically directives for your target audience — instructing them in terms of what action to…
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Marketing Is Fun! Embrace It
The Huffington Post ran a headline a few years ago: When Science Meets Creativity and Has Babies. That title is the epitome of a perfect definition of good marketing. There is definitely…
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Creating the Perfect Call to Action
Email me with your top three takeaways from this article, and I’ll gift you with a year of my services for free! Wouldn’t that be lovely? Well, maybe for you, but we’d…
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Masters of Marketing Series: Catherine Termolle, VP of Marketing, Induction Therapies – Tips and Tricks
Induction Therapies’ VP of Marketing, Catherine Termolle has over 15 years of experience in the private label skincare arena. Here, she shares a few of her gems and tidbits of wisdom. The…
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Not All Marketing Videos Are Created Equal
It’s true: Videos are one of the most powerful tools in digital marketing today. There are all different types — they come in a variety of shapes and sizes — this is not a…
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Stay Out of Trouble: Avoid These Email Marketing Traps
Email marketing: Where were we before it? Nowhere, that’s where. It’s become one of the hallmarks of modern marketing campaigns, and why not? It’s easy to master, it tells a story, it’s…