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Content: Not All Types Are Created Equal

Content is content is content, right? As long as you’re providing your followers with something to look at, you’re doing your job, no? If you think that’s all there is to the…
Masters of Marketing Interview: Craig Riner – Senior Vice President of Strategic Marketing at Highmark Health

Clock Tower Insight’s exclusive interview series, Masters of Marketing, continues with Craig Riner, the Senior Vice President of Strategic Marketing at Highmark Health based in Pittsburgh, Pennsylvania. Highmark Health is a national…
CBD Oil – How Do You Successfully Market a Product with No Standards?

Topical treatments and nutraceutical supplements are taking up more and more space in our medicine cabinets and on our kitchen countertops these days. Americans alone spend more than $30 billion a year…
What to Prioritize When Building Your Marketing Strategy

Building an effective marketing strategy is no easy task. There’s a lot of blood, sweat, and tears that go into the process and even then, there’s no guarantee you’ll have success. With…
Entrepreneurship In The Digital Age

Anyone can become an entrepreneur in this day and age. With fast access to information, resources, networks, and support, it’s almost literally as easy as ordering business cards. Yet while becoming an…
Masters of Marketing Interview: Vivek Saran – CMO at Belle Tire

Clock Tower Insight’s exclusive Masters of Marketing Interview Series continues with Belle Tire’s Vivek Saran. He’s been with Belle Tire a total of four years now, first as a consultant and now…
Going Viral: Ten Steps To Creating Exceptional Video Content

One of the key players in customer engagement these days is video. And why not? In the best cases, videos are entertaining, easily accessible, and have real impact. Sure, a brilliant email…
Masters of Marketing: Todd Alles – Founder of Marketing Activations Group

Our exclusive Masters of Marketing series turns to one of the founding partners of Marketing Activations Group (MAG), Todd Alles. MAG is a full-service experiential marketing agency that specializes in sports events,…
Masters of Marketing Interview: Lindsay Zaltman – CEO, Olson Zaltman

Our Masters of Marketing series continues with Lindsay Zaltman of Olson Zaltman in Pittsburgh, Pennsylvania. Zaltman’s father, Jerry Zaltman, a professor at Harvard Business School, founded the innovative marketing research company 22…
Masters of Marketing Interview: Bill Nowling – Managing Director/Partner at Lambert & Company

Clock Tower Insight’s exclusive series, Masters of Marketing, continues with William Nowling, Managing Director/Partner at Lambert & Company. He’s been with them for about two years, coming to them from a global…

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