Category / Marketing / Small Business
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![Five Common Mistakes That Startups Make and How To Avoid Them]()
Five Common Mistakes That Startups Make and How To Avoid Them
You’re going from sun-up to sun-down, running around trying to get all the details worked out, building your startup from scratch. It’s difficult enough to start a business, but launching a startup…
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![Breaking Into A Competitive Market: 3 Things You Must Do Now]()
Breaking Into A Competitive Market: 3 Things You Must Do Now
It all starts with a dream. Follow that with a goal. The goal is broken down into a plan. Sounds simple enough, right? Sure, but anyone who has ever started their own…
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![CLOCK_Increasing-Site-Traffic-The-Easy-Way]()
Increasing Site Traffic The Easy Way
First off, let’s be honest. There isn’t one single way to increase traffic on your website. There are a myriad of different ways to do this, and it all depends on your…
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![Powerful CTAs: What They All Have In Common]()
Powerful CTAs: What They All Have In Common
They are arguably one of the most important elements of your site: Calls to Action (CTAs). They are basically directives for your target audience — instructing them in terms of what action to…
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Marketing Is Fun! Embrace It
The Huffington Post ran a headline a few years ago: When Science Meets Creativity and Has Babies. That title is the epitome of a perfect definition of good marketing. There is definitely…
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![Creating the Perfect Call to Action]()
Creating the Perfect Call to Action
Email me with your top three takeaways from this article, and I’ll gift you with a year of my services for free! Wouldn’t that be lovely? Well, maybe for you, but we’d…
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Masters of Marketing Series: Catherine Termolle, VP of Marketing, Induction Therapies – Tips and Tricks
Induction Therapies’ VP of Marketing, Catherine Termolle has over 15 years of experience in the private label skincare arena. Here, she shares a few of her gems and tidbits of wisdom. The…
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![Not All Marketing Videos Are Created Equal]()
Not All Marketing Videos Are Created Equal
It’s true: Videos are one of the most powerful tools in digital marketing today. There are all different types — they come in a variety of shapes and sizes — this is not a…
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Stay Out of Trouble: Avoid These Email Marketing Traps
Email marketing: Where were we before it? Nowhere, that’s where. It’s become one of the hallmarks of modern marketing campaigns, and why not? It’s easy to master, it tells a story, it’s…
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![Encouraging User-Generated Content]()
Encouraging User-Generated Content
What kind of consumer doesn’t want to hear the truth (and we mean the whole cannoli, straight from the horse’s mouth) about products? User-generated content is becoming a powerful player on the…
