Category / Branding / Marketing / Metrics

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  • How to Utilize Brand Diagnostics

    How to Utilize Brand Diagnostics

    Performing comprehensive brand diagnostics is one of the best ways to determine your brand’s overall reach and position within the market. Brand diagnostics can also be used to identify weaknesses within your…

  • Data Management

    Data Management Trends in 2019

    Over half of the world’s population are active internet users. Estimates from 2018 place the rate of data creation at approximately 2.5 quintillion bytes of data each and every day. So what does that mean for brand management? What does that mean for marketing campaigns?

  • Adaptive Marketing for Brand Growth

    Modern customers expect their favorite brands to get to know them. Imagine logging on to your favorite online clothing website and the site has forgotten your past orders. Want to re-order the same set of socks because you love them? Too bad, out of luck. The majority of customers would find this situation unacceptable in today’s world.

  • The Importance of a Consistent Brand Message

    It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.

  • Artificial Intelligence and Marketing

    Artificial intelligence and machine learning might feel like the future, but they have already been here for a long time. In fact, modern AI was invented in the 1950’s. The prevalence of artificial intelligence in the following decades has grown in leaps and bounds. Today, AI is built in to nearly all software in one way or another.

  • Need States Inform Consumer Decisions

    Need States Inform Consumer Decisions

    Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…

  • Brick & Mortar Isn't Dying - It is Evolving

    Brick & Mortar Isn’t Dying – It is Evolving

    Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head to the baker. Need some supplies for…

  • Micro-Moment Marketingb

    Micro-Moment Marketing

    Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical example of a micro-moment. Micro-moments are any…

  • Micro-Moment Marketing

    Native Advertising on Modern Platforms

    Native advertising is more popular than ever as technology changes how we consume content. However, few people realize that native advertising has been around since the 1800’s (and likely even earlier). Native…

  • Voice Search Making Your Brand Heard

    Voice Search: Making Your Brand Heard

    “Search engine optimization” have been the magic words for going on twenty (20) years. Google, the antiquated Ask Jeeves, and even Yahoo have defined what  “good result” has meant for online search.…