Category / Marketing

    Loading posts...
  • Artificial Intelligence and Marketing

    Artificial intelligence and machine learning might feel like the future, but they have already been here for a long time. In fact, modern AI was invented in the 1950’s. The prevalence of artificial intelligence in the following decades has grown in leaps and bounds. Today, AI is built in to nearly all software in one way or another.

  • Need States Inform Consumer Decisions

    Need States Inform Consumer Decisions

    Modern humans have a hell of a lot of needs, and that isn’t necessarily a bad thing. We have advanced to the point that most of us are able to provide for…

  • Brick & Mortar Isn't Dying - It is Evolving

    Brick & Mortar Isn’t Dying – It is Evolving

    Brick & Mortar shopping was the only option for procuring goods and services for the majority of humanity’s existence. Want a loaf of bread? Head to the baker. Need some supplies for…

  • Micro-Moment Marketingb

    Micro-Moment Marketing

    Many of us have clicked the dreaded buy now icon on Amazon or another online retailer and made a snap purchase. This is a typical example of a micro-moment. Micro-moments are any…

  • Micro-Moment Marketing

    Native Advertising on Modern Platforms

    Native advertising is more popular than ever as technology changes how we consume content. However, few people realize that native advertising has been around since the 1800’s (and likely even earlier). Native…

  • Voice Search Making Your Brand Heard

    Voice Search: Making Your Brand Heard

    “Search engine optimization” have been the magic words for going on twenty (20) years. Google, the antiquated Ask Jeeves, and even Yahoo have defined what  “good result” has meant for online search.…

  • Emotional Marketing

    Emotional Marketing

    The line between advertisement and entertainment has never been more blurred. Many modern customers prefer marketing that offers something beyond simple information. One of the ways in which brands can stand out…

  • Are Internal Barriers Keeping Your Brand From Reaching Marketing Goals

    Are Internal Barriers Keeping Your Brand From Reaching Marketing Goals?

    It is easy to be seduced by new and exciting marketing concepts. Brands get caught up in working with influencers and multimedia ad campaigns, but how much thought do we give to…

  • Adopting Single Customer View

    Adopting Single Customer View

    Single customer view, sometimes shortened to SCV, is a powerful tool for businesses to catalog data about their customers and/or clients. Data can be overwhelming, and information has never been as cheap…

  • Organizational Experimentation AB testing

    Organizational Experimentation: A/B testing

    A/B testing in its simplest form is testing version A vs. version B of just about anything. Companies frequently run A/B tests to determine customer needs, efficiencies, and much more. When it…