Category / Branding / Marketing

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  • Turning Consumers into Loyal Brand Advocates

    Turning Consumers into Loyal Brand Advocates

    Every marketing manager, business owner, and anyone else responsible for a brand dreams of having an army of brand advocates. In reality, advocates who will spread the message of your products and…

  • Using In-Depth Interviews (IDIs) to Understand Consumers

    Using In-Depth Interviews (IDIs) to Understand Consumers

    Market research is a complicated beast. Modern market research strategies tend to focus on bringing in as much data as possible for analysis then analyzing, re-analyzing, and spitting out conclusions based on…

  • Responding to Negative Online Reviews

    User directory services such as Yelp and Google reviews have been a blessing and a curse for businesses of all sizes. On one hand, most reviewers leave reasonable ratings and reviews based…

  • Social Media Marketing 101

    Social Media Marketing 101

    The internet dominates much of our lives, and social media has dominated the internet for many years now. While social media will certainly change and adapt as time goes on, it is…

  • Brand Mentions and the SEO Feedback Loop

    Brand Mentions and the SEO Feedback Loop

    There are over one billion websites operational today. When you consider the loose definition of the term “brand”, we can easily infer that there are millions and millions of brands worldwide. These…

  • SEO, Page Speed, and Mobile Indexing

    SEO, Page Speed, and Mobile Indexing

    At the turn of the 21st century, Google was processing approximately 18 million searches per day. That number was certainly mind blowing at the time. The latest data shows that the search…

  • How to Utilize Brand Diagnostics

    How to Utilize Brand Diagnostics

    Performing comprehensive brand diagnostics is one of the best ways to determine your brand’s overall reach and position within the market. Brand diagnostics can also be used to identify weaknesses within your…

  • Data Management

    Data Management Trends in 2019

    Over half of the world’s population are active internet users. Estimates from 2018 place the rate of data creation at approximately 2.5 quintillion bytes of data each and every day. So what does that mean for brand management? What does that mean for marketing campaigns?

  • Adaptive Marketing for Brand Growth

    Modern customers expect their favorite brands to get to know them. Imagine logging on to your favorite online clothing website and the site has forgotten your past orders. Want to re-order the same set of socks because you love them? Too bad, out of luck. The majority of customers would find this situation unacceptable in today’s world.

  • The Importance of a Consistent Brand Message

    It is important to thoughtfully curate your brand message before putting anything out into the public. Once that message has been formulated, it is equally important to remain consistent and drive that message home.