Category / Advertising / Marketing

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  • Brand Mentions and the SEO Feedback Loop

    Brand Mentions and the SEO Feedback Loop

    There are over one billion websites operational today. When you consider the loose definition of the term “brand”, we can easily infer that there are millions and millions of brands worldwide. These…

  • Adaptive Marketing for Brand Growth

    Modern customers expect their favorite brands to get to know them. Imagine logging on to your favorite online clothing website and the site has forgotten your past orders. Want to re-order the same set of socks because you love them? Too bad, out of luck. The majority of customers would find this situation unacceptable in today’s world.

  • The Decline of Marketing Funnels

    The Decline of Marketing Funnels: What’s Next?

    It’s a basic concept, the sales funnel. It’s one that’s held tried and true for decades. But it seems things are turning on their heads – literally – lately. Some would agree…

  • Influencer Marketing Basics

    A stunningly effective marketing campaign has the ability to take your product or service to new heights in terms of visibility, familiarity, and conversion. If you can pull that off, you’re home-free,…

  • Going Viral: Eight Steps To Creating Exceptional Video Content

    Going Viral: Ten Steps To Creating Exceptional Video Content

    One of the key players in customer engagement these days is video. And why not? In the best cases, videos are entertaining, easily accessible, and have real impact. Sure, a brilliant email…

  • Everyone Loves Swag: Quick and Easy Ideas For Print On Demand

    One of the greatest creations of the 20th century was print-on-demand. This amazing ability for any company to put their personal brand, logo, and/or tag-line on almost any type of household, personal,…

  • Landing Pages 101

    Everyone’s talking about landing pages, and how important they are to driving revenue in your business, but how exactly do you put it to use? What is it really supposed to do?…

  • Are Jingles Passe

    Are Jingles Passe

    The headlines are drastic and dramatic: What Killed the Jingle, screams Atlantic Magazine. The Death of the Jingle, espouses The Economist. Read This: The Death of the Advertising Jingle, writes AV News.…

  • Creating the Perfect Call to Action

    Creating the Perfect Call to Action

    Email me with your top three takeaways from this article, and I’ll gift you with a year of my services for free! Wouldn’t that be lovely? Well, maybe for you, but we’d…

  • Creating Timeless Ads

    Creating Timeless Ads

    What makes an ad timeless? Is it the ability to appeal to a wide audience? Is it the gift of insight? Is it because their jingle just can’t – let’s be honest…